Paul Magnuson
23 Years Architectural Photography
10,000 Real Estate Photo Shoots
10,000 Real Estate Photo Shoots
The Art of Property Marketing
Still Photos | Virtual Tours
Floorplans | Brochures
Floorplans | Brochures
You want to get the best price for your home as quickly as possible. Real estate shoppers start their search online.
This is where your home makes its first impression on prospective buyers as they select the tour list for their next home. Whether buying or renting, your housing prospects expect:
• Professional still photos realistically and accurately portraying your home's entire space (every room or space, all four walls).
• Virtual tours in the typical walk-through sequence.
• Floorplans showing layout & room dimensions.
• Brochures remembering & reinforcing what they liked.
• Professional still photos realistically and accurately portraying your home's entire space (every room or space, all four walls).
• Virtual tours in the typical walk-through sequence.
• Floorplans showing layout & room dimensions.
• Brochures remembering & reinforcing what they liked.
Captures Prospect's Imagination
Property under contract faster.
Increases tour productivity.
Increases tour productivity.
Research clearly concludes that imagery quality pays for itself.
• Redfin: The typical home with professional photos averages $3,400 to $11,200 more than those with amateur photos.
• National Association of Realtors: 87% of home buyers rely on photos as the most useful feature in online home searches.
• Zillow Research: Homes with high-resolution professional photos received 61% more views than listings with lower-quality amateur photos.
• VHT Studios Research: Listings with high-quality images sell 32% faster than listings with lower-quality images.
• National Association of Realtors: 87% of home buyers rely on photos as the most useful feature in online home searches.
• Zillow Research: Homes with high-resolution professional photos received 61% more views than listings with lower-quality amateur photos.
• VHT Studios Research: Listings with high-quality images sell 32% faster than listings with lower-quality images.
The Psychology of Real Estate Marketing Imagery
Imagine Imagery produces high-quality marketing images with one primary goal—selling your home at its highest value as quickly as possible. Our comprehensive imagery shifts the buyer’s initial impression from “this might work” to “this will work.”
Our imagery also conveys to your prospects that you are proud of your home. Their subconscious perception will be that you have cherished and maintained your home, ensuring that it is structurally sound.
The average homebuyer reviews hundreds of online listings that satisfy their price, location, and size needs. Yet, they ultimately will tour only about 10 homes. You will dedicate substantial time and effort preparing for each showing. If the first dozen appointments do not lead to an acceptable offer, you may start thinking of lowering the offering price. Early showings with genuine “buyers” (not “shoppers”) will maximize your home’s market-verified price.
The goal is to ensure that your first 10 to 15 showings are with prospects who have already decided that your home is "Perfect for us!" because the comprehensive online imagery answers their "must-have" questions.
• Still Photos providing high-quality images of every room, showcasing its size and highlighting window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Virtual Staging makes empty room photos come alive with tasteful furniture enhancing their perception of the room's size.
• Brochure Handouts help prospects remember and reinforce what they liked and enjoyed about the home. Never let a prospect leave empty-handed.
• Drone Photography can uniquely highlight a property's size and setting.
• Still Photos providing high-quality images of every room, showcasing its size and highlighting window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Virtual Staging makes empty room photos come alive with tasteful furniture enhancing their perception of the room's size.
• Brochure Handouts help prospects remember and reinforce what they liked and enjoyed about the home. Never let a prospect leave empty-handed.
• Drone Photography can uniquely highlight a property's size and setting.
These visual elements create a compelling "must-see" impression, leading prospects to feel, "This is perfect for me!" Our comprehensive visual imagery entices potential buyers to walk through your door, while accuracy fosters trust and comfort.
I personally and meticulously edit every image to preserve the true colors and lighting. My images accurately represent the gently tinted walls and depth of darker areas. In contrast, automated offshore processing often leads to mismatches between expectations and reality, prompting prospects to remark, "I thought the walls were all white," or "This room looks much darker (or smaller) than it appeared in the photos."
We want your prospects to think, "This looks and feels just like I imagined!" High-quality and accurate imagery boosts buyer confidence and increases the odds of receiving a competitive offer.
BOTTOM LINE: Imagine Imagery creates complete and accurate marketing imagery to expedite your real estate sale and maximize your closing price.