Background
With a wealth of experience in the housing industry, I launched a rental guide business in 2001, serving four markets in Western Wisconsin. This venture revolutionized how rentals are showcased, akin to an MLS for rentals, but with a distinct edge. I was adamant about featuring photos that surpassed those on the for-sale MLS. Superior composition, lighting, and color accuracy were further enhanced by my personal expert Photoshop editing. Combining these visuals with floor plans and virtual tours, I provided prospects with everything they needed to make a “works for us” decision before stepping inside.
With a wealth of experience in the housing industry, I launched a rental guide business in 2001, serving four markets in Western Wisconsin. This venture revolutionized how rentals are showcased, akin to an MLS for rentals, but with a distinct edge. I was adamant about featuring photos that surpassed those on the for-sale MLS. Superior composition, lighting, and color accuracy were further enhanced by my personal expert Photoshop editing. Combining these visuals with floor plans and virtual tours, I provided prospects with everything they needed to make a “works for us” decision before stepping inside.
After photographing thousands of residences and analyzing sales feedback, my theory was confirmed: high-quality, realistic visuals slash marketing time. Why? Buyers crave the reassurance of WYSIWYG—what you see is what you get. They appreciate a complete and honest presentation.
My wife and I moved to Dallas late in 2021 because our daughter gave birth to triplets. I founded Imagine Imagery Real Estate Photography and began photographing homes for sale and rent in the greater Dallas / Fort Worth, Texas market.
Examples of my work appear under the PORTFOLIO tab on this website. Just click or tap any exterior image to view its stills. (Virtual tours, floorplans, and drone photography follow if ordered by the client.) I create imagery to fit your needs and budget - from excellent standard photography to extraordinary magazine-quality imagery. Regardless of the quality and options you choose, my marketing images deliver value for you.
Still Photos
My goal is to provide the quality and quantity of visuals that prospects need to trust what they see - accurate room sizes, true colors, and authentic natural lighting. I aim for a first walk-through where they say, “This is exactly what I imagined!”
• Quality: Natural-light images preserve rich, true-to-life colors. Every shot is individually color-balanced to reveal subtle hues and deep tones.
• Quantity: I capture at least two angles per space, showcasing all four walls, sequenced in a “walking tour” order—entry to living areas, kitchen, bedrooms, bathrooms, and outdoors. This builds a clear mental map of the home’s layout and flow.
This personal touch in the photography process is designed to make your prospects feel valued and important.
My goal is to provide the quality and quantity of visuals that prospects need to trust what they see - accurate room sizes, true colors, and authentic natural lighting. I aim for a first walk-through where they say, “This is exactly what I imagined!”
• Quality: Natural-light images preserve rich, true-to-life colors. Every shot is individually color-balanced to reveal subtle hues and deep tones.
• Quantity: I capture at least two angles per space, showcasing all four walls, sequenced in a “walking tour” order—entry to living areas, kitchen, bedrooms, bathrooms, and outdoors. This builds a clear mental map of the home’s layout and flow.
This personal touch in the photography process is designed to make your prospects feel valued and important.
360° 3D Virtual Tours
Real estate shoppers span generations, from age 18 to 88, and my virtual tours cater to all of them. Each tour runs automatically like a 2 to 4-minute video walk-through—smooth, silent, and concise. Prefer control? Viewers can grab the cursor to explore freely, looking up, down, and all around. No annoying narration, no bloated runtimes, just a fast, immersive experience that gets results.
Real estate shoppers span generations, from age 18 to 88, and my virtual tours cater to all of them. Each tour runs automatically like a 2 to 4-minute video walk-through—smooth, silent, and concise. Prefer control? Viewers can grab the cursor to explore freely, looking up, down, and all around. No annoying narration, no bloated runtimes, just a fast, immersive experience that gets results.
Floorplans
My floor plans are built for real people, not just architects. Precise in scale and detail, they include simple width and length dimensions for every room. Prospects can instantly see how the layout fits their lifestyle and whether their furniture will work—no guesswork is required.
My floor plans are built for real people, not just architects. Precise in scale and detail, they include simple width and length dimensions for every room. Prospects can instantly see how the layout fits their lifestyle and whether their furniture will work—no guesswork is required.
Virtual Staging
Your vacant residence photos can be enhanced with tasteful digital furnishings to provide prospects with a better sense of the room's functionality and spatial perspective. artificial intelligence tasteful Soaring high-resolution aerial stills and videos dramatically highlight your unique property.
Your vacant residence photos can be enhanced with tasteful digital furnishings to provide prospects with a better sense of the room's functionality and spatial perspective. artificial intelligence tasteful Soaring high-resolution aerial stills and videos dramatically highlight your unique property.
Drone Photography
Soaring, high-resolution aerial stills and videos dramatically highlight your unique property.
Soaring, high-resolution aerial stills and videos dramatically highlight your unique property.
Brochures and Handouts
Never let a prospect leave a viewing tour empty-handed. I can design a tasteful single-page handout to a stylish bound brochure including all the stills and floorplans. After a prospect has completed several home tours, a professionally designed handout guarantees a favorable second impression. My printed takeaway artfully reminds the prospect of everything they loved about your property.
Never let a prospect leave a viewing tour empty-handed. I can design a tasteful single-page handout to a stylish bound brochure including all the stills and floorplans. After a prospect has completed several home tours, a professionally designed handout guarantees a favorable second impression. My printed takeaway artfully reminds the prospect of everything they loved about your property.
Reviews Posted on ThumbTack.com for My Real Estate & Architectural Photography
https://www.thumbtack.com/tx/dallas/real-estate-photographers/imagine-imagery/service/435804142048960526?utm_medium=web&utm_source=txt&surface=sp
https://www.thumbtack.com/tx/dallas/real-estate-photographers/imagine-imagery/service/435804142048960526?utm_medium=web&utm_source=txt&surface=sp
We needed photos of our home for an MLS listing. We found and contacted Paul through thumbtack. He responded quickly with a date option.
We were pleased that the photos would become our property so we could use them whenever we wanted. He was able to schedule us in a few days, showed up on time and was very friendly.
We received the photos in a few days and they were very professional, with excellent views accentuating the highlights of our home. I especially liked his use of “mirror shots” to show details of the bathrooms. His pricing was the best we found and he was willing to add in a few pictures that we requested at the last minute.
Thanks Paul!
Patty F.
Paul was very professional and he took his time to capture the best photo shoots of the property. His style of communicating is calm and reassuring. The photos look great!
Tonya M.
We were pleased that the photos would become our property so we could use them whenever we wanted. He was able to schedule us in a few days, showed up on time and was very friendly.
We received the photos in a few days and they were very professional, with excellent views accentuating the highlights of our home. I especially liked his use of “mirror shots” to show details of the bathrooms. His pricing was the best we found and he was willing to add in a few pictures that we requested at the last minute.
Thanks Paul!
Patty F.
Paul was very professional and he took his time to capture the best photo shoots of the property. His style of communicating is calm and reassuring. The photos look great!
Tonya M.
This was the second time I used Paul to photograph a home for me and as always his stills were amazing. I highly recommend and will continue to use him in the future!
Ryan B.
Ryan B.
If I could give Imagine Imagery more than 5 stars, I would. The quality of his photography is perfection. He is a professional and always responded in a way that let us know he was here to make us happy. He was very punctual and always completed his work when he said he would. The price was right. What more could you ask for?
Veta M.
Veta M.
Paul did a fantastic job on my video project. He was so responsive and was very flexible with rescheduling when needed. I have gotten multiple compliments on the video he produced. It has been a big help in elevating my business.
Emily T.
Emily T.
Paul did an excellent job on my rental real estate photos, virtual walkthrough, and floor plan. He was quick to respond to my request and showed up on time. He has an artistic eye in terms of lighting and scene setting, and was super fast in putting together the stills and walkthrough. He also gave a very reasonable price for all the items he included. I highly recommend him and will use him again in the future.
Ryan B.
Ryan B.
I am so happy that I hired Paul! He delivered a lot of beautiful real estate photos that showed my house in the best possible way-light, airy, and inviting. He is an artist with an eye for composition and light. These pictures will get attention on the real estate sites and get my home sold fast.
Mary Beth W.
Mary Beth W.
Very good work! You can trust him.
Leo L.
Leo L.
Was very nice & responded quickly ! Pictures of my property came out beautiful! Thank you so much, definitely booking again.
Michelle M.
Michelle M.
Paul was prompt, professional and throughout. Will definitely use him again in the future!
Eric T.
Eric T.
Paul is the consummate professional. He was on time, careful to check his lighting and settings, and listened to what I needed. He also provided me with a couple of customized "extras" after our session, which was greatly appreciated. Paul was a pleasure to work with and I highly recommend him.
Sonja C.
Sonja C.
Although I was in another state, he was on time, professional, and did a great job taking pictures of my client's house. A big thank you!
Chiara R.
Chiara R.
Paul took great pictures at a great price. I will for sure use him again!
Osvaldo C.
Osvaldo C.
Paul was great! He was very easy to work with and was great at communicating. I would recommend him!
Marvin L.
Marvin L.
Great work on time and quality real estate pictures delivered. I've hired Paul twice now and will use him again.
Christine M.
Christine M.
Paul arrived on time and did a great job taking photos of the property. He delivered the finished photos within 24-48 hours of taking them. Will definitely use Paul again if more photos are needed.
Bryan S.
Bryan S.
I am an independent property manager with units split pretty evenly between multi-unit buildings and single-family homes. Paul Magnuson, through his Imagine Imagery services, has proven himself to be my greatest asset. His interior photo arrangement follows the walking tour order of the typical in-person showing, and they are all labeled by the room and view. Simple, but no one else does it. The floorplans let my prospects verify that their furniture fits and saves me from dragging out the tape measure during showings. They also assure that my renters already decided the layout works for them before scheduling a showing. The 3D tours really let them do a virtual reality walk-through. So, I more frequently hear “Yep, it’s exactly what I expected, how do I apply?” instead of “Oh! It’s not quite what I’m looking for.” When I compare leasing 15 years ago to today, I can clearly see that Paul understands what housing prospects want to see, and he does a fantastic job of delivering it before they call me. And that saves me what I value most - my time.
Susan S.
Susan S.