Paul Magnuson
23 Years Architectural Photography
10,000 Real Estate Photo Shoots
Paul Magnuson, Photographer
Imagine Imagery Real Estate Photography
The Art of Property Marketing 
Still Photos | Floorplans 
Virtual Tours | Brochures    
Today’s real estate consumers select their touring properties from online virtual reality comparisons. 
Whether buying or renting, housing consumers expect: 
• Professional still photos realistically portraying the space.
• Floorplan with room layout & dimensions for furniture fit.
• Virtual tours in the typical walk-through sequence.
Captures Prospect's Imagination 
Property under contract faster. 
Cuts unproductive showings. 
A Redfin survey of more than 1,900 home buyers across 32 major markets found that 63% of last year’s buyers made an offer on a property they had not seen in person. 
A Planet Home study found that “Real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone.” reports that listings with virtual tours receive 87% more views than home listings without tours and that 54% of buyers skip over listings of properties that don’t include virtual tours. 
The Psychology of Real Estate Marketing Imagery
You can offer the greatest service or product. However, if you cannot motivate a person to buy it, you have nothing. The average housing consumer looks at hundreds of online listings meeting their price/area/size criteria, but tours only 10 homes. 

How do we motivate a consumer to put your home on their tour list?
Provide enough information for the right prospect to see that your property checks all their criteria boxes. Your online listing package needs to include every detail necessary to visually answer all their questions.
Still Photos of each room depicting the room size and showing all window & door placements. Every room needs two or three photos to fully capture all four walls. 
Floorplan showing the layout with clear dimensions for furniture fit and closet/storage spaces. 
Virtual Tour to “walk-through” the home, feel the space, and see the sight lines and lighting. 
These three visual elements can give the prospect a “This is perfect for me!” must-see impression.
Once your perfect buyer tours the home, what can we do to help motivate an offer?
Complete visual information gets prospects in the door. Accuracy makes them comfortable and trusting. 
I meticulously process every image manually to preserve the correct colors and lighting. My images show the lightly tinted walls and the full richness of the dark tones. I want the prospect to think “This looks and feels exactly the way I imagined!” Such confirmation reinforces their confidence and trust in the original “perfect” impression. This affirmation increases the probability of an offer. 
Typical automated photo processing often develops a mismatch between expectation and reality. “I thought the walls were all white” or “The room seems much darker {or smaller} than in the photos." These mismatches create psychological cognitive dissonance that may lower the probability of an offer. 
I create complete & accurate marketing imagery to enhance the speed and price of your sale.