Paul Magnuson
25 Years Architectural Photography
10,000+ Real Estate Photo Shoots
Rental Property Marketing Specialists
Dallas / Fort Worth, Texas
10,000+ Real Estate Photo Shoots
Rental Property Marketing Specialists
Dallas / Fort Worth, Texas
Immersive Virtual Experience
Property Marketing
Still Photos | Virtual Tours | Floorplans | Brochures | Staging | Aerials
Property Marketing
Still Photos | Virtual Tours | Floorplans | Brochures | Staging | Aerials
Imagine Imagery is a real estate marketing company with one goal:
Quickly move the best prospect into your property to maximize your economic benefit.
Housing shoppers begin their search on screens. Serious prospects tour only a handful of the many listings that match their price, location, and size; and they prioritize those that reduce uncertainty. Still photos alone can hide an awkward layout or a cramped room and usually keep a property in the “maybe” pile at best. Add a walk-through virtual tour and an accurate floor plan. Now, you answered the questions that hold prospects back — moving your property from “maybe” to a compelling “must-see.”
Quickly move the best prospect into your property to maximize your economic benefit.
Housing shoppers begin their search on screens. Serious prospects tour only a handful of the many listings that match their price, location, and size; and they prioritize those that reduce uncertainty. Still photos alone can hide an awkward layout or a cramped room and usually keep a property in the “maybe” pile at best. Add a walk-through virtual tour and an accurate floor plan. Now, you answered the questions that hold prospects back — moving your property from “maybe” to a compelling “must-see.”
A typical prospect reviews hundreds of qualifying listings online, but tours very few in person. When your earliest showings are with people who have already decided “this is perfect,” you compete for the best terms early. Ten genuinely interested “will work” prospects produce stronger, faster decisions than ten lukewarm “might work” prospects.
Background
We began a rental-guide business in 2001, serving four markets in Western Wisconsin — essentially a monthly printed MLS for rentals throughout Western Wisconsin, but with a deliberate edge: photography that outclassed the for-sale listings of the day. We carried that superior class reputation into our internet listing transformation. Our carefully composed and curated still photos, with accurate floor plans and 3D virtual tours for the online version, helped prospects arrive at site tours confident that the space would work for them.
After photographing thousands of homes and analyzing the results, the pattern was unmistakable: high-quality, realistic immersive visuals shorten marketing time because housing prospects reward an honest, complete presentation. In late 2021, we moved to Dallas (our daughter was having triplets) and founded Imagine Imagery to photograph residential properties across the Dallas–Fort Worth market.
To this day, we personally and meticulously edit every image to preserve true colors and natural lighting. We also ensure that every Immersive Virtual Experience captures the entire living space — all four walls of every room. Dozens of current real estate marketing studies continue to validate that immersive imagery delivers the highest economic value for property owners.
We Create Immersive Imagery Experiences to Capture Your Prospects' Imagination
• Still Photos: Natural-light, individually color-balanced images that capture every room from two or three angles, showing all four walls in true proportions, and sequenced in walking-tour order to form a clear mental map of the home.
• 360° 3D Virtual Tour: A smooth, silent two-to-four-minute walk-through that plays on its own, or that viewers can steer themselves, looking up, down, and all around. No narration, no bloat — an immersive experience for shoppers of every generation.
• Floorplan: Precise, to-scale plans with simple room dimensions, so prospects can see how the layout fits their life and whether their furniture will work — no tape measure required.
• Brochure Handouts: From a single tasteful page to a bound brochure of stills and floor plans, a professional takeaway that reminds prospects of everything they liked. Never let a prospect leave empty-handed.
• Sunset Exteriors: Real or virtual with soft-glowing interior & exterior lighting against a deep blue sunset-moment sky for a warm, peaceful impression.
• Drone Photography: High-resolution aerial stills and video that dramatically highlight a property’s size and setting.
• Staging: From a single tasteful page to a bound brochure of stills and floor plans, a professional takeaway that reminds prospects of everything they liked and enjoyed about the home.
Bottom line: Imagine Imagery creates complete, accurate marketing imagery that moves the right prospect through your door — and into a signed contract — at the greatest economic value for you.
Bottom line: Imagine Imagery creates complete, accurate marketing imagery that moves the right prospect through your door — and into a signed contract — at the greatest economic value for you.