Paul Magnuson
23 Years Architectural Photography
10,000 Real Estate Photo Shoots
10,000 Real Estate Photo Shoots
The Art of Property Marketing
Still Photos | Virtual Tours
Floorplans | Brochures
Floorplans | Brochures
Real estate shoppers start online when selecting their property tour list.
Whether buying or renting, your housing prospects expect:
• Professional still photos realistically portraying the space.
• Virtual tours in the typical walk-through sequence.
• Floorplans with room layout & dimensions for furniture fit.
• Drone still and video shots for unique large lot properties.
• Professional still photos realistically portraying the space.
• Virtual tours in the typical walk-through sequence.
• Floorplans with room layout & dimensions for furniture fit.
• Drone still and video shots for unique large lot properties.
Captures Prospect's Imagination
Property under contract faster.
Cuts unproductive showings.
Cuts unproductive showings.
• A Planet Home study found that “Real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone.”
• A Redfin survey found that 63% buyers made an offer on a property they had not seen in person.
• Realtor.com reports that listings with virtual tours receive 87% more views than home listings without tours and that 54% of buyers skip over listings of properties that don’t include virtual tours.
• A Redfin survey found that 63% buyers made an offer on a property they had not seen in person.
• Realtor.com reports that listings with virtual tours receive 87% more views than home listings without tours and that 54% of buyers skip over listings of properties that don’t include virtual tours.
The Psychology of Real Estate Marketing Imagery
I do not just take pictures of your home. I create high-quality marketing images to sell your home at its highest valuation.
The average home buyer looks at hundreds of online listings that meet their price/area/size criteria but tours only 10 to 15 homes. You will dedicate substantial time and effort preparing for each showing appointment. If the first 15 showing appointments do not generate an acceptable offer, your agent will likely start pressuring for a lower listing price. Therefore, you want showings with genuine "buyers," not "shoppers."
I aim to ensure that your first 10 to 15 showings are with prospects who have already decided that your home is "Perfect for us!" because the comprehensive online imagery visually answers all their questions.
• Still Photos providing high-quality images of every room, highlighting its size and showcasing window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Drone Photography can uniquely highlight a more significant property's size and setting.
• Still Photos providing high-quality images of every room, highlighting its size and showcasing window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Drone Photography can uniquely highlight a more significant property's size and setting.
These visual elements create a compelling "must-see" impression, leading prospects to feel, "This is perfect for me!" Comprehensive visual information entices potential buyers to step through your door, while accuracy cultivates trust and comfort.
I personally and meticulously process every image to retain the true colors and lighting. My images accurately reflect the gently tinted walls and depth of darker areas. In contrast, automated off-shore processing often results in mismatches between expectations and reality, leading prospects to say, "I thought the walls were all white" or "This room looks much darker (or smaller) than it did in the photos."
I want your prospects to think, "This looks and feels just like I imagined!" Accurate and high-quality imagery enhances buyer confidence and increases the likelihood of receiving a competitive offer.
I create complete and accurate marketing imagery to expedite your real estate sale and maximize your closing price.