Paul Magnuson
25 Years Architectural Photography
10,000+ Real Estate Photo Shoots
Specialist in Rental Property Marketing
10,000+ Real Estate Photo Shoots
Specialist in Rental Property Marketing
The Art of Property Marketing
Still Photos | Virtual Tours
Floorplans | Staging | Brochures
Still Photos | Virtual Tours
Floorplans | Staging | Brochures
Real estate shoppers start their search online.
This is where your property makes its first impression as they select the tour list for their next home.
Whether buying or renting, your housing prospects expect:
• Professional still photos that realistically and accurately portray the entire space (every room and all four walls).
• Virtual tours in a typical walk-through sequence.
• Floorplans showing layout and simple room dimensions.
• Furnishings or virtual staging to solve the emotional coldness of an empty room.
• Brochures that remind and reinforce what they liked.
• Professional still photos that realistically and accurately portray the entire space (every room and all four walls).
• Virtual tours in a typical walk-through sequence.
• Floorplans showing layout and simple room dimensions.
• Furnishings or virtual staging to solve the emotional coldness of an empty room.
• Brochures that remind and reinforce what they liked.
Capture Prospect's Imagination
Increase Tour Productivity
Property Under Contract Faster
Increase Tour Productivity
Property Under Contract Faster
You want the best price for your property with occupancy as quickly as possible.
Serious prospects restrict their physical viewings to a small number of properties. They prioritize listings that mitigate uncertainty. Still photos alone can easily hide bad layouts or cramped spaces.
By providing extra assets, such as floor plans, 3D tours, and staging, you actively mitigate uncertainty and move your property from the prospect's "maybe" pile to their "must-see" list.
Research and personal experience clearly show that imagery quality and quantity pay for themselves. I created a rental guide business in 2001. Full imagery listings always went under contract much more quickly than with just still photos.
The Psychology of Real Estate Marketing Imagery
Imagine Imagery produces high-quality marketing images with one primary goal—moving your best prospect into your property at its highest value as quickly as possible. Our comprehensive imagery shifts the buyer’s initial impression from “this might work” to “this will work.”
Our imagery also signals to your prospects that you are proud of your property. Their subconscious perception will be that you have cherished and maintained their future home.
The average prospect reviews hundreds of online listings that meet their price, location, and size requirements. Yet they ultimately tour only about 10 places. You will dedicate substantial time and effort to preparing for each showing. If the first dozen appointments do not result in occupancy, you may start to consider a lower the offering price.
Early showings with genuine “buyers” (not “shoppers”) will maximize your home’s market-verified price. Competition among ten highly interested "will work" prospects yields a higher, faster contract than among ten "might work" prospects.
The goal is to ensure that your first 10 to 15 showings are with prospects who have already decided that your place is "Perfect for us!" because our comprehensive online imagery answered their "must-have" questions.
• Still Photos providing high-quality images of every room, showcasing its size and highlighting window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Staging makes empty room photos come alive with tasteful furniture, enhancing the perception of the room's true size.
• Brochure Handouts help prospects remember and reinforce what they liked and enjoyed about the home. Never let a prospect leave empty-handed.
• Drone Photography can uniquely highlight a property's size and setting.
• Still Photos providing high-quality images of every room, showcasing its size and highlighting window and door placements. Every room gets two or three photos to capture all four walls accurately.
• Virtual Tour engages prospects, allowing them to virtually explore your home, experience the space, and appreciate the lighting and sight lines.
• Floorplan helps buyers envision the home's spatial layout, ensuring it meets their needs and reducing unproductive showings.
• Staging makes empty room photos come alive with tasteful furniture, enhancing the perception of the room's true size.
• Brochure Handouts help prospects remember and reinforce what they liked and enjoyed about the home. Never let a prospect leave empty-handed.
• Drone Photography can uniquely highlight a property's size and setting.
These visual elements create a compelling "must-see" impression, leading prospects to feel, "This is perfect for me!" Our comprehensive visual imagery entices potential buyers to walk through your door, while accuracy fosters trust and comfort.
I personally and meticulously edit every image to preserve the true colors and lighting. My images accurately represent the gently tinted walls and depth of darker areas. In contrast, automated offshore processing often leads to mismatches between expectations and reality, prompting prospects to remark, "I thought the walls were all white," or "This room looks much darker (or smaller) than it appeared in the photos."
We want your prospects to think, "This looks and feels just like I imagined!" High-quality and accurate imagery boosts buyer confidence and increases the odds of receiving a competitive offer.
BOTTOM LINE: Imagine Imagery creates complete, accurate marketing imagery to expedite your contract closing at the maximum price.